In this series of posts I will go over the steps for creating a website.
You might ask yourself if it’s really necessary to have your own website, which is a valid question.
What do I mean by “your own website”?
It’s important to make it clear that when I say “have your own website” I mean owning your own domain, using a hosting service like Bluehost (my recommended service, affiliate link.)
Anything else is not considered, in my opinion, as “having a website.” All the free solutions out there or 3rd party networks like Tumblr or Blogger are not good enough if you want to completely own your brand, business, blog, or whatever it is you are doing.
These platform were created as solutions for people who were intimidated by the process of creating your own site, but in today’s world this fear should not exist anymore.
If you are going to take your business seriously (and when I say business I mean whatever it is you are doing in your quest to build and grow your online presence and audience) you will need to overcome those fears and have your own website, with your own domain.
Why is this important?
This is something you must understand. It’s critical. All of these 3rd party platforms you might be using (YouTube, Tumblr, Blogger, Instagram, Pintrest, Twitter, Facebook etc) do not belong to you, and their rules might change. What if you grow your audience on YouTube and then another video platform comes along and makes YouTube obsolete? Think it can’t happen?
Platforms come and go, but owning your own website will make sure you will be able to sustain any waves in the social media ocean. By owning your platform – you will own your audience.
What are the benefits?
Like I’ve said, when you own your platform you have full control over it. There is no danger that your site will suddenly become obsolete (unless you stop maintaining it).
Of course, it is harder to get traffic to your own site in comparison to YouTube or Tumblr, but one you do it’s of higher value.
If you have any experience with publishing stuff on YouTube, Facebook or Twitter, you know that your content will not reach all of your fans.
Not even close. You’re lucky if 10% of your subscribers/followers will every see your post or video.
When you have your own platform and build your email list, you are potentially reaching a 100% of your audience. When you email your list, that email is being delivered to each and every one of your subscribers. Not to say that they will all open or even read your email, but it’s there.
The option of making money
When you have your own site and are getting traffic to it, there is revenue potential unlike any of the other platforms.
You can get money from YouTube views, but selling an online course on your site is more profitable. Your site is where you would be able to eventually gain customers, and the monetization options are endless.
So what are other platforms good for?
I’m not dissing social platforms such as YouTube or Facebook at all. I’m only trying to define their role, since people get it confused.
The best role for these platform are to drive traffic to your site. I use YouTube and Facebook a lot, and I have a lot of fans there, but I always try to get them to come to my site and join my email list.
Quick clarification: I know many people have built their business around those platforms. Vine celebrities, famous YouTubers, Instagram start etc. I’m only trying to show you that if those people used their influence to drive people to their own platform it would benefit them tremendously.
What do you think?