Here are my favorite videos from the latest 99U conference. These are a must watch.
Gary Vaynerchuck: Stop Storytelling Like It’s 2007
Best-selling author and founder of VaynerMedia, Gary Vaynerchuk breaks down how our work can cut through our current “A.D.D. Culture” — one where we binge-watch entire television seasons in one sitting and prefer texting to phone calls.
Ramit Sethi: How to Charge What You’re Worth
In this insight-packed talk, best-selling author Ramit Sethi reveals how he went from practically begging his readers to pay for a $4.95 e-book, to charging thousands for online courses and consultation by putting himself in the shoes of his customers. Think of the unspoken concerns of your customers, he says, and master the language used by your clients. For example, people don’t want to “increase core strength” they want a six pack. By master the psychology of language and tapping into what your customers want, you can give them what they need and become indispensable.
Seth Godin: Quieting the Lizard Brain
Bestselling author and entrepreneur Seth Godin outlines a common creative affliction: sabotaging our projects just before we show them to the world. Godin targets our “lizard brain” as the source of these primal doubts, and implores us to “thrash at the beginning” of projects so that we can ship on time and on budget.
Jonathan Adler: Keep Other People’s Opinions Out Of Your Creative Process
Jonathan Adler is now synonymous with the irreverent designs — pottery, housewares, furniture and beyond — that he sells around the world, but it all started with a college professor who didn’t believe in him. After receiving discouraging feedback about his ambitions to be a potter, Adler wandered around New York City doing odd jobs that usually ended with him getting fired.
Brené Brown: Why Your Critics Aren’t The Ones Who Count
There is nothing more frightening than the moment we expose our ideas to the world. Author and vulnerability researcher Brené Brown shows us how to deal with the critics and our own self-doubt by refusing to “armor up” and shut ourselves off. “Not caring what people think,” she says, “is its own kind of hustle.”